Earlier this month the cable news channel MSNBC adopted a new tag-line, “Lean Forward.” It’s a statement, the channel says, that it wants to be the home for the ideas that will advance America. It’s being featured in a nationwide ad campaign. … Fox News Channel now says it isn’t leaning backward. Rather, it’s one-upping MSNBC with new ads that are titled “Move Forward.”
October 28: CNN debuts new slogan “Scamper Forward.”
October 29: Al Jazeera adopts new “Jog Briskly Forward” campaign.
Nov. 1: CNBC announces “Race Forward With a Target Heart Rate of At Least 150.”
Nov 2: BBC debuts “Sprint Forward, Really Giving It Everything You’ve Got, Plus Don’t Forget Our Six-Hour Head Start Because of the Time Zone Advantage, Because We’ve Got That Going for Us, Too.”
Nov 3: HLN announces “Infinity Plus One Forward, Bitches.”