As of this evening, there are at least two of these billboards up along the BQE in Queens and Brooklyn. What once was an oblique meditation on masculinity, athleticism, and good taste — the implied answer to “What are you made of?” is “power and money” — now is almost a work of art: Observe the fallen man agonizing over his own weak character and, the prominent placement of the watch suggests, his mortality. “What am I made of?” he asks himself, staring into the middle distance. “Did I ever really know?” Devastating. And the watch is totally blah, too.